What's a Good CTR for Pinterest Ads by Industry in 2026?

A good Pinterest Ads click-through rate (CTR) in 2026 is 0.50% or higher across the platform as a whole, though the real bar depends heavily on category: Ecommerce ads average 0.72% CTR and Home Services ads average 0.68%, while B2B verticals average just 0.29% — a gap wide enough that a single platform-wide benchmark misleads more than it helps.

Why the industry gap is so wide

Pinterest's core behavior is different from Meta or TikTok: people use it to plan future purchases, not to scroll passively. Ecommerce and Home Services ads sit directly in that save-to-buy intent — someone pinning a kitchen remodel or a pair of boots is already halfway into a buying decision, so a well-matched ad earns a click more often. B2B ads, by contrast, are competing for attention from an audience that opened the app to plan a wedding or a home project, not to evaluate software — hence the 0.29% floor.

Where the 0.50% platform average comes from

The 0.50% figure is Pinterest's blended average across ad formats and categories, benchmarked in Benchmarketing's 2026 Pinterest Ads report using a percentile-band methodology (P25, median, P75, and a top-10% "elite" tier) rather than a single blunt average. Other trackers report Pinterest CTR ranging as high as 0.6%-1.6% depending on audience targeting and creative quality — the 0.50% figure is best read as the floor a properly targeted campaign should clear, not a ceiling.

What counts as strong for your category

• Ecommerce and retail: 0.72% is the benchmark; treat anything meaningfully below that as a creative or targeting problem before assuming Pinterest doesn't work for your product.
• Home services: 0.68% reflects Pinterest's strength for renovation, landscaping, and interior-design-adjacent categories where people are actively researching a project.
• B2B and software: 0.29% is simply the ceiling for the platform's audience composition — a B2B campaign clearing that number is performing well for Pinterest, even though the raw rate looks low next to LinkedIn or Google Search.

Retail and beauty push even higher

Within ecommerce, retail and beauty categories tend to outperform the 0.72% ecommerce average specifically, since Pinterest's visual, inspiration-first format suits products people browse before buying more than it suits categories that require research or comparison shopping — food and drink content, for instance, typically outperforms automotive content on the same platform for the same reason.

Bottom Line

Benchmark a Pinterest campaign against its specific category, not the 0.50% platform average: an ecommerce account should expect to clear 0.72%, a home services account 0.68%, and a B2B account should treat anything near 0.29% as normal rather than a sign the platform isn't working.

Sources: Benchmarketing, "Pinterest Ads Benchmarks 2026 | CTR, CPM, CPC & ROAS by Industry."