What's Quora Ads' Default Attribution Window in 2026?

Quora Ads' default attribution window in 2026 is 28 days for click-through conversions and 1 day for view-through conversions. That means a conversion event counts toward a campaign if it happens within 28 days of someone clicking the ad, or within 1 day of someone simply viewing it without clicking — both figures come directly from Quora's own advertiser support documentation on conversion metrics.

How the Two Windows Actually Work

Click-through and view-through conversions are tracked separately inside Quora's reporting. A click-through conversion requires a click on the ad followed by a qualifying action (a purchase, signup, or other tracked event) within the 28-day window. A view-through conversion only requires that the person saw the ad — no click — and then completed the action within the much shorter 1-day window. Quora reports both metrics as separate columns, so it's possible for a single campaign to show meaningfully different totals depending on which metric an advertiser is reading, and pulling only the combined number can hide how much of it is coming from weak view-through signal versus a genuine click.

Why the View-Through Window Is So Much Shorter

A 1-day view-through window is deliberately tight compared to the 28-day click window because view-through attribution is inherently weaker evidence of causation — someone scrolling past an ad without engaging is a much thinner signal than someone actively clicking it. Most ad platforms handle this the same way: Google Ads defaults its own view-through window to 1 day for standard display ads (3 days for engaged-view video), while allowing its click-through window to run a full 30 days by default. Quora's 28-day click / 1-day view split sits almost exactly in line with that same industry pattern rather than being an outlier.

What This Means for Reporting Accuracy

Because Quora's default click-through window runs a full 28 days, campaigns with a longer consideration cycle — B2B software, financial products, or higher-ticket purchases that Quora's Q&A-driven audience tends to research — get a more complete accounting of delayed conversions than platforms defaulting to 7- or 14-day windows. Advertisers comparing Quora's reported conversion numbers against a shorter-window platform like Meta or TikTok should expect Quora's totals to look proportionally stronger simply because of the wider net, not necessarily because of better underlying performance. That gap becomes especially visible in the first few weeks of a new campaign, when a shorter-window platform will appear to "finish" counting conversions well before Quora's 28-day window has fully played out.

Where to Check the Setting

Quora surfaces click-through and view-through conversion counts as separate metrics inside campaign-level reporting rather than a single blended figure, which is what makes it possible to isolate how much of a campaign's reported performance depends on the 1-day view-through window specifically. Advertisers running budget across Quora alongside other platforms should pull both metrics separately before combining any numbers into a single blended CPA or ROAS figure.

Bottom Line

Read Quora Ads conversion reports with the 28-day click / 1-day view split in mind, and don't compare Quora's totals directly against a platform running a shorter default window without adjusting for the difference first.

Sources: Quora Ads Help Center, "Conversion Metrics"; Google Ads Help Center, "About attribution models and conversion windows."