What Happens to DV360's Legacy Video Line Items on October 26, 2026?

On October 26, 2026, Google automatically archives every remaining legacy maximum cost-per-view (max CPV) and Video Reach 1.0 line item in Display & Video 360 — active or paused — and stops them from serving entirely. This cutoff appears on Google's own "Coming soon: Display & Video 360 updates in Q3 2026" roadmap, last updated in August 2026, as a hard deadline rather than a gradual phase-out.

Which Line Item Types Are Affected

The archiving applies specifically to two legacy video buying types: maximum CPV line items, an older cost-per-view bidding structure, and Video Reach 1.0 line items, DV360's original reach-optimization format for video campaigns. Both have been superseded by newer formats — Video Reach 2.0 and Video View line items — that Google has been steering advertisers toward well ahead of this date.

No Automated Migration Path

Unlike some DV360 changes that carry settings forward automatically, this one requires manual action. Active campaigns still running on max CPV or Video Reach 1.0 need to be rebuilt by hand onto Video Reach 2.0 or Video View line items before October 26 — there's no described automated conversion that moves targeting, creative, and pacing settings into the new format for you. A paused line item isn't safe either: the roadmap specifies archiving applies to paused line items too, so a campaign someone intended to reactivate later needs attention before the deadline just as much as a currently active one.

Part of a Larger, Mostly Painless Roadmap

This change sits inside a broader set of fourteen DV360 updates Google grouped under its Q3 2026 roadmap. Reporting on that roadmap notes that thirteen of the fourteen items need no advertiser action at all — this line item archiving is the one item on the list that does require someone to do something before the date passes, which makes it easy to miss if a team is skimming the roadmap expecting uniform "no action needed" treatment across every line.

What to Check Before the Deadline

Anyone managing a DV360 seat should pull a line item report filtered to line item type before October 26 and flag anything still running on max CPV or Video Reach 1.0, regardless of whether it's currently active or paused. Budget, targeting, and frequency settings need to be manually re-created on the replacement line item types, since the archiving itself doesn't carry anything forward — it simply stops the old line item from serving.

Bottom Line

Audit your DV360 seat for any max CPV or Video Reach 1.0 line items now, and rebuild the ones you still need onto Video Reach 2.0 or Video View before October 26, 2026 — after that date, Google archives them automatically with no migration path back.

Sources: Google's Display & Video 360 Help Center roadmap, "Coming soon: Display & Video 360 updates in Q3 2026," as reported by PPC Land ("DV360 halts legacy video line items on October 26").