Email Marketing Automation: 7 Sequences That Convert Like Crazy

Email marketing automation isn't just about sending scheduled emails – it's about creating intelligent conversation flows that nurture prospects into customers and customers into advocates. These 7 sequences have generated over $3M in revenue for my clients.

Why Email Automation Still Dominates

Despite the rise of chatbots and social media, email automation remains the highest ROI marketing channel:

• $42 ROI for every $1 spent (DMA, 2022)
• 90% of emails reach the intended recipient vs 2% organic reach on Facebook
• Personal and direct communication channel
• Owned audience – platform-independent

Sequence #1: The Welcome Series (Foundation)

**Trigger**: New email subscriber

**Duration**: 5 emails over 7 days

**Purpose**: Introduce your brand and set expectations

Email Flow:

1. Immediate welcome (sent instantly)

2. Your story (day 2)

3. Social proof (day 3)

4. Best content (day 5)

5. Soft pitch (day 7)

Sequence #2: The Abandoned Cart Recovery

**Trigger**: User adds item to cart but doesn't purchase

**Duration**: 3 emails over 7 days

**Purpose**: Recover lost sales with urgency and incentives

Email Flow:

1. Gentle reminder (1 hour after abandonment)

2. Social proof + urgency (24 hours later)

3. Final chance + discount (7 days later)

Performance Stats:

• 18.5% recovery rate across all industries
• $67 average recovered revenue per sequence
• Best timing: 1 hour, 24 hours, 7 days

Sequence #3: The Post-Purchase Experience

**Trigger**: Customer completes purchase

**Duration**: 5 emails over 30 days

**Purpose**: Maximize customer lifetime value and reduce refunds

Email Flow:

1. Order confirmation (immediate)

2. Shipping notification (when shipped)

3. Usage tips (3 days after delivery)

4. Success check-in (14 days after delivery)

5. Review request + upsell (30 days after delivery)

Remember: the best automation sequence is the one that's actually running. Start simple, launch quickly, and improve based on real data.

Ready to implement email automation that drives real revenue? Let's discuss which sequences will have the biggest impact on your business.